As the marathoners plan to beat the two-hour marathon record, I reflect on a trait that will make this possible. No trait was ever as important as this last one that I learned in Engineering school. Persistence. Engineering school is tough, period. If you’re going through it right now, I feel for you. It does get slightly easier though as you delve more into your interests and applicable studies. Persistence, grit, determination, perseverance, whatever you want to call it. This one attribute became paramount.

Before I started school in 2008, my dad and I drove up to Fayetteville for the Freshman Engineering Orientation. This was an exciting time for both of us. My father got to send me off to college, and I was more than happy to experience college. When we arrived, they maneuvered us into one of the large auditoriums in the Bell Engineering Center where we would be having most our classes. We found a seat among the hundreds of other eager prospective students and their parents. After they described the various engineering disciplines and courses, they laid it on us hard and heavy. They described that most of the forthcoming students would not make it out of the University with an Engineering degree. Wow! This was tough to hear for many of the kids and parents alike. There was a lot of nervous shifting in chairs and anxious coughs while everyone digested what the Engineering Dean just stated. This is exactly what I needed to hear though.

Like most engineering students in college, high school came easy for me. I studied rarely, but never really knew how to study. I hadn’t had to understand how to study in high school. I would say that I learned quickly when I made the leap to higher education though. With classes like Chemistry 2, Calculus 2, and Physics 2, I had to learn quickly. I began to enjoy the grind associated with getting decent grades. Not everybody had the same affinity for the “grind” as I did though.

As I continued through the freshman and sophomore years of the engineering school, I began to see what the Dean was talking about. Many of my friends that I encountered in classes started to slowly drop out. They decided that they didn’t quite enjoy the pressure of maintaining good grades, while the classes got tougher and tougher. Not to mention the fact that a lot of the engineering classes took place in the “early” morning. Guess they figured the engineering students wouldn’t be partying as much! I’m not going to say that I took the hardest classes on campus, because there were far harder ones in the Chemical and Biological engineering schools. Most of the ones that dropped out, did so in the first two years though, when everyone in engineering takes the same core classes. After this two-year period, you start to branch off and become more specialized in your degree.

Throughout the program, your moxie was tested. There were late nights studying, missed parties, and missed social opportunities. I did my best to balance my scholastic life with a social life. I joined a fraternity my freshman year, in hindsight, this might have been a bad idea. I did my best to maintain my educational standards while enjoying the social activities involved with the Greek system and succeeded. I maintained my grades and had a good time doing it. Needless to say, sleep came at a premium freshman year. Throughout all the struggles, including thermodynamics, I came out on top and graduated with my Bachelors of Science in Civil Engineering. Azim Premji, an Indian business mogul and engineer once stated, “You have students in America, in Britain, who do not want to be engineers. Perhaps it is the workload, I studied engineering, and I know what a grind it is.”

I am grateful for my experience at the University because of the skills I learned along the way. The hard work and determination needed to pass the classes was probably the biggest take-away from my education.  The classes were meant to teach about the various aspects of engineering, but they ended up teaching much more than that. Once I graduated from school, this became ever more apparent. I would like to restate the quote I inserted at the start of this chapter because it has meant so much to me and my goals. Calvin Coolidge has been attributed to this “persistence” quote but has never actually been confirmed to have written it. Regardless, the words of this familiar quote resonate with all those who are working toward a seemingly unobtainable goal. The quote goes like this “Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race.” I challenge you to reminisce on these words when you need them most. I guarantee that they will help through the “tough times”.


Marketing Oneself

In business school, we are taught the five Ps of marketing. The five “Ps” were known as the five attributes of a marketing campaign that can be altered to make a product launch or marketing campaign successful. The five “Ps” are as follows; Product, Price, Promotion, Place, and People. These attributes can be used to describe your “market share” in a given space. Your “product” is your knowledge and skillsets that you bring to the arena. This can constantly be improved through lifelong learning. Your “price” is how much value you bring to your organization. Your “promotion” is your ad campaign. What are you doing to broadcast your “product” or your skillsets? Your “place” is commonly referred to as the channels in which you utilize your product. Do only the people in a small town know your accomplishments and understand your talent or is it known throughout? Your “people” refers to the human element that is inherent in the market. Do you know and understand people? Are you respected in your market? These “Five Ps” can change the way you look at the marketing of your own skillsets. With engineers, the hardest part of this marketing equation is “promotion”.

Many engineers do not selfishly promote themselves. As someone that never promoted my own accomplishments before, I can relate. I always thought that people that “tooted their own horn” were arrogant and irrational. This is your career though and many of your colleagues won’t take note of your accomplishments unless you broadcast them. I’m not saying that you should constantly remind your peers of the numerous accomplishments you have achieved, I am simply saying that you should be proud of your accomplishments and not be bashful of letting others know what you are capable of. As with accomplishments, your values should also be visible to others. Your values will be challenged often in your career. It is essential to be able to stick to your values to gain respect from your peers. This is extremely important in not only engineering, but business as well. With the advent of social networking, marketing your own brand and values has never been easier in history. In the following pages, we will discuss ways that you can build your brand that others will identify immediately. Similar to the colorful Google icon, your brand will be sought out for answers if you follow the next steps. See below for a flow chart on the natural progression for building your own personal and professional brand. Now, this is not set in stone. These processes can be done simultaneously and should be. When added together, your marketing reach will multiply.

Creating Creativity in the Engineering Field

Experience in a certain job or field can be a blessing or a curse. In the book, Rookie Smarts, Liz Wiseman states the following; “When the world is changing quickly, experience can become a curse, trapping us in old ways of doing and knowing, while inexperience can be a blessing, freeing us to improvise and adapt quickly to changing circumstances.” I have found that over my short career, my inexperienced peers seem to come up with more creative solutions to problems than my more experienced cohorts. Why is this?

Inexperience breeds curiosity. When you are inexperienced, you don’t get stuck in the trap of doing it the way it’s always been done. As a “newcomer”, you don’t know everything, but you know those who do. You begin to seek out information from those more knowledgeable than yourself. The novice then begins to compile all of their resources before making a decision. They do not let ego get in the way of seeking out helpful information. The greenhorn often seeks out knowledge from everyone that is located along the supply chain including; shareholders, producers, suppliers, and even end-users. This glut of data often gives the tenderfoot a unique perspective of a problem or process. He or she does not pretend to know everything, because they simply don’t. This is often seen as a disadvantage, but when harnessed correctly, it can be a giant benefit.

As consumption of resources continues to increase in the world we live and work in, creativity will be ever more important to ensure longevity for future generations. Consumption of resources include; fossil fuels, potable water, forests, etc. Implementation of creativity can ultimately decide the fate of future generations to come. As cheesy as this may sound, we need to embrace creativity as a necessary skillset and not let it fall by the wayside with other nostalgic skills, such as, imagination and curiosity that were so prevalent in our youth.


One of my passions has grown to be commercial development. I work on it from a consultants side but would soon like to get into the game from a developer’s side. As I sit here thinking about the winding road that lead me here, I can’t help thinking about how a true passion comes about. Are we just born with this innate love for a career path or is it something that is developed over our years in a career? Is that why some people don’t love what their doing? Is it because they never became a firefighter or an astronaut like the said they wanted to be as a child?

In Steve Jobs famous commencement speech to students at Stanford University in 2005, he stated: “You’ve got to find what you love,” Jobs said. “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” He states that the only way to do what you love is to find it. Is that how it really works? Do you have to search for your passion or meanings or is it something that you run into like a brick wall?

I can see both sides of this coin. Growing up, I never quite knew what I wanted to be. Hell, I didn’t even know what I was truly passionate about. In school, it was truly hard for me to say definitively that I was really passionate about anything (other than myself I guess). I would spin this to say that you can become passionate about your mission in life, not necessarily a career. But once you understand how you can align your career with your mission, then you will truly thrive. Once I made the mental shift to change my career into more than just a paycheck and into a vessel that would align  with my personal mission, I really began to love what I was doing. It seemed to have purpose. From purpose came passion.